Creating an event theme doesn’t have to be hokey. In fact, when done right, conference and event themes have the power to create a successful outcome. Themes have the power to set the tone, draw a crowd, and make it memorable. The key is to...
One of the greatest challenges to pulling off a successful event is marketing it. Like all other marketing programs, it is important to create a plan and know your target audience and how to reach them. It is also essential that your entire marketing team...
Planning a life science event can be stressful. But, nothing is more stressful to an event planner than watching the registration numbers every day. Will all the hard work pay off? Will people sign up? Will the event make budget? Here are a few ways...
Food and beverage options for event catering can sometimes seem overwhelming. How do you decide what to serve? Will your guests appreciate creative choices, or should you keep things traditional? Does your budget seem too tight for your available options? These questions and more swim...
Event Negotiation Experts Save the Day A new or recently renovated venue is usually at the top of most meeting planners’ wish lists. However, not many would jump at the chance to hold their event in a building currently “under construction.” Such was the case for...
Have you started laying out event plans for 2018? If you’re thinking it's much too early to start planning, you’re wrong. Time seems to go by very fast these days – in the blink of an eye, we went from a New Year’s celebration to Halloween!...
It’s that time of year again; time to start gearing up for the holidays and holiday events! You don’t have to venture far to get into the holiday spirit. Stores are currently filled with everything from Halloween décor to Christmas trees and it’s only mid-October....
Consider Purpose, Relevance, and Need Are you creating an event from scratch? If so, do yourself a favor and conduct some due diligence before venturing out. Just because your idea for a conference seems brilliant, doesn’t mean people will be comping at the bit to participate....
Marketing strategies sometimes need a little refreshing. As event planners, we’re always looking at ways to tweak how we go to market. When outlining your next event marketing plan, these five simple yet highly effective strategies should not be overlooked. 1 – Affordable Advertising Let’s face it,...
How to mitigate risk in site selection For meeting planners, site selection is one of the most important elements of the job. Choosing the right venue is critical as it must meet budgetary and logistical needs while concurrently reinforcing your organizations brand and culture. Sourcing a...